- Info@naturepest.com
- (786) 222-7069
- Serving Miami Dade Metro Area - Fort Lauderdale - Broward County
NaturePest was born from a passion for creating a safer and more effective approach to pest control. Founded in 2014, our journey began with a deep understanding of the limitations and potential harm of traditional pest management practices.
Our story starts with Franklin Hernandez, who embarked on a mission in 2006 as a pest control technician. It wasn’t long before a pivotal Continuing Education Units (CEU) class exposed a stark contrast between conventional methods and a more sustainable future. Inspired by world-renowned entomologist Austin Frishman’s vision of “GREEN” pest control, a seed of change was planted.
Witnessing industry professionals dismiss this eco-conscious approach, the founder became determined to find a better way. Disheartened by the reliance on harmful chemicals like organophosphates and carbamates, intensive research into organic pest control methods began. Despite skepticism from entomologists, pathologists, manufacturers, suppliers, and fellow pest control professionals, the belief that a safer alternative was possible persisted.
A turning point arrived in 2007 with a course on Integrated Pest Management (IPM) in the Home. This training illuminated a revolutionary method of controlling pests indoors with significantly reduced pesticide use, focusing on targeted crack and crevice applications. This approach, common in sensitive environments like food service and hospitals, offered the potential to decrease pesticide exposure in homes by up to 99% while being more effective by targeting pest harborage areas. The thought of toddlers crawling on floors treated with harsh chemicals fueled the conviction that a safer method was not just possible, but essential.
Driven by this conviction, research expanded to landscape IPM, drawing inspiration from organic farming practices. The logic was simple: if farmers could protect their livelihoods with organic methods, surely home lawns and gardens could be managed with far less chemical intervention. By educating customers on IPM principles, we discovered how to reduce pesticide usage in landscapes by at least 66% and water consumption by up to 90%, paving the way for more eco-friendly service practices.
This innovative approach, demonstrated at the Miami Dade County Cooperative extension service, was met with resistance from some in the traditional industry, highlighting the disruptive nature of our vision.
In 2009, the challenge became clear: there were virtually no organic products legally labeled for residential and commercial landscapes. Existing options were primarily for agriculture or nurseries and lacked the efficacy and feasibility for regular pest control services. This hurdle only fueled the determination to innovate.
The whitefly infestations in Duranta gold mounds around 2006 presented a significant challenge, exacerbated by the widespread monoculture planting. Initial reliance on new neonicotinoid chemicals proved costly and offered only short-term solutions. This led to an unexpected discovery – an article on systemic imidacloprid application for hemlock woolly adelgid control. The micro-dosing technique using a KIORITZ Injector offered a targeted, low-dosage approach, minimizing groundwater contamination.
Applying this method to the Duranta whitefly problem yielded unprecedented results: control for an average of three months, a significant improvement over the previous bi-weekly sprays. This success marked a pivotal moment, demonstrating that a more eco-friendly and targeted approach could be highly effective and less harmful to beneficial insects, crucial in the face of Colony Collapse Disorder in bees. This innovation laid the foundation for our greener landscape service.
By the time the Ficus Whitefly and Rugros spiraling whitefly invaded South Florida, NaturePest had a year of experience with systemic treatments, allowing us to effectively protect our customers’ landscapes while using significantly less water and chemicals compared to conventional methods. This early success validated our commitment to innovative and sustainable pest management.
Furthering our expertise, our founder became a Certified Horticultural Specialist from Miami Dade College in 2008.
As early as 2008, our founder actively sought knowledge about biological, organic, and new 25b insecticides. The consensus among experts was that viable residential solutions were still years away. Undeterred, we forged connections with pioneers in the field, like Dr. Chris Hayes of Bioworks. While the potential of organic biological products was exciting, the lack of residential labeling, stringent EPA requirements, and temperature sensitivities presented significant logistical challenges for a typical pest control business.
In 2009, our founder became a Certified Pest Control Operator in Florida and launched One Property Service, LLC., the parent company of NaturePest, with a vision for a more comprehensive and environmentally responsible property care model.
Market research in 2009 revealed a gap between consumer interest in green products and actual purchasing behavior, largely due to premium pricing and perceived lower efficacy compared to conventional options. This highlighted the need for solutions that were not only eco-friendly but also effective and economically viable.
The introduction of 25b products like EcoSMART’s EcoEXEMPT KO Aerosol (2006) and Envincio’s Essentria line (2008-2009) offered glimpses of a greener future. While these botanical insecticides provided alternatives for certain applications, they often lacked the broad-spectrum control and residual effectiveness needed for comprehensive pest management, particularly in the challenging South Florida environment.
The 2010 launch of BASF’s MOTHER EARTH line generated excitement, but the limited scope and research behind these natural products required extensive in-house testing. We discovered that while promising, these early green solutions struggled with prevalent pests like tramp ants, American roaches, and German roaches, which constituted the majority of pest control needs. In some cases, natural products even exacerbated ant problems through budding and fragmentation.
A significant breakthrough came in 2011 with Envincio’s Essentria IC3 Insecticide Concentrate. This emulsifiable essential oil concentrate provided a versatile tool for our research into the potential of essential oils for pest control, building upon our founder’s extensive studies in this area.
Initial testing with soaps in landscape ornamentals yielded surprisingly effective results against various plant pests, even outperforming conventional insecticides like Bifenthrin on challenging pests like Sri Lankan weevil and Asian scale. However, these solutions still fell short for controlling ants and roaches indoors in a practical and odor-sensitive manner.
2013 marked a turning point with the debut of Rockwell Labs Ltd’s EcoVia Emulsifiable Concentrate and EcoVia Wettable Dust. These products proved to be transformative. Combining EcoVia EC with Essentria for ornamentals not only controlled pests but also, through our research into the antiseptic properties of certain essential oils, significantly reduced fungicide applications on ornamentals by over 95% within a year.
The subsequent introduction of Pest Out by JH Biotech provided an oil blend capable of controlling a wide range of pest insects, mites, mosquitoes, fleas, ticks, and even diseases more effectively than synthetic alternatives.
Throughout this period, we continuously refined our Interior Holistic IPM pest control service to meet the stringent standards of NOP Organic Facilities Compliance and the Green Building Council LEED certification.
Simultaneously, our exploration into organic fertilization led us to partner with companies like Growth Products and JHBiotech. By utilizing amino acids, kelp, micro-nutrients, sugars, molasses, and humic acids, we developed programs that fostered healthy soil biology, enabling plants and lawns to generate their own nitrogen and build natural disease resistance. This dramatically reduced our reliance on synthetic fertilizers and fungicides.
As the market for organic products recovered, reaching 11% to 13% adoption in homes, the time was right to introduce a dedicated Green IPM with Organics Pest Control Service. And so, in late 2013, NaturePest was conceived and officially launched in January 2014.
Concurrent with the launch of NaturePest, our founder started the Pest Geek Podcast, which has grown to become the world’s #1 pest control training podcast, reflecting our commitment to education and industry advancement.
At NaturePest, every home receives the same comprehensive Holistic Organic Facilities Compliant IPM Integrated Pest Management Service. Our system adheres to the rigorous standards set by the American Academy of Pediatrics, The American Veterinary Associations, The Green Buildings Council LEED Program, and The USDA NOP National Organic Program, ensuring the utmost safety and effectiveness for people and pets.
We believe that a pest-free environment should not come at the cost of health and safety. We are committed to providing solutions that eliminate pests, prevent damage and disease, without exposing families and pets to unnecessary pesticides. We strive to move beyond cheap spray services that can contaminate your living spaces.
We promise to protect the most important environment of all – the inside of your home, the surfaces you touch, and the air you breathe – from pesticides. We pledge to never contaminate your home with unnecessary pesticide use, always prioritizing the least toxic and most effective methods to address your pest problems.
To protect people, pets, property, plants, pollinators, and the planet from pests and the unnecessary use of pesticides.
To provide the safest and most effective pest control service through our Holistic Organic Facilities Compliant IPM Integrated Pest Management Service.
NaturePest will provide a stable work environment with equal opportunities for learning and personal growth. We are committed to treating our employees with the same concern, respect, and caring attitude that they are expected to share with every NaturePest customer.
As a NaturePest employee, I will demonstrate my love by striving to be my best and never giving up. I will show my Servant’s Heart by delivering Caring Customer Service and treating others with respect. I will express my Fun-Loving Attitude by not taking myself too seriously and embracing my NaturePest Family.
A career in pest control at NaturePest is more than just spraying; it’s a hands-on trade where you learn to use both your skills and intellect to help people and their pets live happy, healthy, and pest-free lives. Working with us offers the satisfaction of doing good while earning a good income with a healthy work-life balance. NaturePest is a leading provider of Organic Compliant Integrated Pest Management for Residential Pest Control in South Florida.
The ideal NaturePest team member is someone who loves serving others with a passion for excellence. This requires excellent communication and sales skills, strong troubleshooting abilities, a love for solving complex problems, exceptional organization and attention to detail, and a naturally inquisitive mind. Self-discipline, self-motivation, goal-oriented drive, patience, self-confidence, and a willingness to continuously learn are essential. Comfort working outdoors in various conditions and a lack of fear towards common pests are also important.
Our brand is the promise of an exceptional experience. We believe that “a good name is to be more desired than great wealth.”
To WOW, you must go above and beyond expectations, creating an emotional impact on the receiver. NaturePest is not an average pest control company, and we expect every employee to deliver WOW in their service.
Follow the Golden Rule: Treat others as you would like to be treated.
You want to be the greatest, serve others.
Lead By Example – We exemplify in words and in deeds.
Humbleness – Consider others more important than yourselves.
Integrity – Doing what is right when no one is watching.
Honesty – Speak up and tell the truth.
Transparency – We are open and honest in our communication with courage and candor.
Respect – We respect people for their knowledge, skills, and experience.
Team – We encourage each other and build each other up.
Together – We have the power to solve seemingly unsolvable problems.
Own – We own our customers’ problems.
Your Ship – Everything that happens on your watch is your responsibility.
Accountability – We are personally accountable for delivering on our commitments.
In Nature Pest, we value communication and want to make sure you get the best service possible.
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